Independent retailer since 1986
Every November, four words dominate the retail calendar: Black Friday and Cyber Monday. Once a distinctly American tradition, these shopping events have become global phenomena, signalling the start of the festive season and offering shoppers a chance to discover new pieces, secure limited-time offers, and begin their Christmas gifting in style.
But how did it all begin, and what do these events mean for luxury fashion today?
A brief history of Black Friday
The story of Black Friday dates back to 1950s Philadelphia. Police officers coined the phrase to describe the chaos that followed Thanksgiving, as crowds flooded the city to begin their Christmas shopping. Retailers, recognising the commercial potential of the day, later reframed the name - transforming its meaning from one of congestion to one of prosperity. “Black” became synonymous with profit: the point in the year when accounts shifted from red (losses) to black (profits).
By the 1980s, Black Friday had become firmly established as the biggest shopping day of the year in the United States. Stores opened early, queues formed at dawn, and exclusive offers sparked a retail ritual that has since spread worldwide.
The rise of Cyber Monday
Fast forward to 2005, and the retail landscape had changed dramatically. Online shopping was emerging as a powerful force, yet many people still waited until they returned to work after Thanksgiving to make purchases on their office computers, where internet connections were faster than at home.
Retail analysts noticed the pattern and coined the term “Cyber Monday” to describe the surge in online sales. The phrase caught on instantly. Today, it represents the digital counterpart to Black Friday, offering shoppers an opportunity to browse and buy from the comfort of home, or, increasingly, their smartphones.
How the two days have evolved
What began as a single day of discounts has now become a week-long shopping event across much of the world. Many retailers launch early-access promotions, while others extend offers through to the following week. For consumers, this creates more time to browse thoughtfully and make considered purchases.
Luxury retailers in particular have embraced this evolution differently. Rather than chasing deep discounts, boutiques like Robinsons of Bawtry focus on exclusive opportunities — a chance for clients to discover timeless pieces, invest in designer favourites, or complete their festive wish lists with an added touch of value.
How to approach Black Friday as a luxury shopper
For those who appreciate craftsmanship and style, Black Friday isn’t about impulse, more so it’s about investment. Here’s how to make the most of it:
- Plan ahead. Consider which wardrobe pieces or gifts you truly want this season.
- Explore both channels. Visit in-store for styling advice and to experience the collections firsthand; shop online for convenience and extended sizes or colours.
- Move quickly. Premium items sell fast, and many offers are limited by size or stock.
- Enjoy the experience. The best shopping moments are about more than just the purchase, they’re about discovery, connection, and personal service.
The modern meaning of the season
Black Friday and Cyber Monday have grown far beyond their original American roots. They now mark the moment the festive season truly begins, when wish lists are written, wardrobes are refreshed, and gifts are thoughtfully chosen.
For Robinsons of Bawtry, this is a celebration of our customers' individuality and our shared passion for exceptional fashion. Whether shopping in our boutique or online, customers can expect the same level of care, service and expertise that have defined our name since 1986.
So, as Black Friday and Cyber Monday approach, take the time to explore collections, discover new favourites, and start the season in style. Luxury, after all, is not about rushing for the biggest discount, it’s about finding something special, something lasting, and something that feels entirely your own.
