Independent retailer since 1986
Another month, another new brand collection to enjoy at Robinsons. We take pride in curating collections that combine luxury, versatility and timeless appeal.
Varley is a brand that epitomises this balance - offering modern women elevated wardrobe essentials that seamlessly move from active moments to everyday life. Founded in 2014, Varley has grown into a global name, loved for its quiet confidence, clean lines and commitment to comfort without compromise.
The Story Behind Varley
Varley was created by husband-and-wife duo Lara and Ben Mead, inspired by their shared passion for fitness and style. What began with a modest lookbook quickly evolved into an international label with headquarters in London and Los Angeles. At its core, the brand is built around the idea of designing for how women live and move, ensuring every piece is functional yet refined.
Over the past decade, Varley has become known as the benchmark for “everyday elegance”, creating a wardrobe that goes far beyond activewear. From luxurious outerwear to their signature DoubleSoft® lounge pieces, the collections offer staples designed to be lived in - whether at the gym, in the office or relaxing at home.
Signature Styles
DoubleSoft® Fabric – Perhaps Varley’s most recognised innovation, DoubleSoft® is a buttery-smooth fabric that has become synonymous with their sweatshirts, joggers and casual layers. Effortlessly chic, these pieces embody the brand’s understated luxury.
Minimalist Activewear – Leggings, tanks and sports bras designed with clean lines, subtle colour palettes and supportive fits. A far cry from loud logos, Varley’s activewear is about refined performance.
Layering Essentials – Oversized knits, timeless outerwear and versatile separates that elevate the everyday. These are investment pieces that feel current yet timeless.
Does Varley run true to size?
Generally, yes. Activewear is designed to fit true to size, while outerwear and oversized styles may run slightly larger - customers often choose to size down for a closer fit.
How should I care for my Varley pieces?
Activewear is best cared for with a gentle, cool wash and air drying, while knitwear and outerwear may require delicate washing or dry cleaning. Customers praise the durability of Varley garments, even with frequent wear.
Is Varley considered luxury?
Yes - though at a more accessible level. Often described as the “quiet luxury” of activewear, Varley offers beautifully made pieces that feel indulgent yet versatile enough for daily wear.
Why We Love Varley
At Robinsons, we admire Varley’s ability to bridge fashion and function. Their commitment to sustainability - using responsibly sourced fabrics and eco-friendly packaging - adds further value, appealing to the modern customer who seeks both style and substance.
Whether it’s their sleek DoubleSoft® separates, refined activewear or sophisticated layering pieces, Varley’s collections are designed to slip effortlessly into your wardrobe, elevating your everyday with ease.
Our team recommend:
